On Wednesday, June 8th, the SciFY team organized at the INNOVATHENS Innovation and Entrepreneurship Hub of the Technopolis of the Municipality of Athens a seminar on Successful Online Presence.

Once again, representatives of all business sectors, as well as students of Marketing, Finance, and Tourism schools, came to INNOVATHENS to watch Stelios Dourakis from Grow Greek Tourism Online explain how to have a successful online presence. Mr. Stelios Dourakis, Online Advisor of Grow Greek Tourism Online, with experience in Online Marketing and Tourism issues, spoke to us about the key elements that a new entrepreneur should pay attention to in order to have a Successful Online Presence, with special reference to the field of tourism.

Initially, Mr. Dourakis presented us with data from a study regarding the tourism industry and how it has been affected by the Internet and, more specifically, by the Mobile Internet that is gaining more and more ground, both in our country and worldwide.

Then, Mr. Dourakis talked about what we should take into account when we create a website to promote our products or services and how this differs when we aim abroad. A large part of the presentation was devoted to how we can make our online presence mobile-friendly, and we discussed the importance of mobile accessibility of our website, especially in the field of Tourism.

Vassilis Salapatas, co-founder of SciFY, opened the event by presenting two new projects developed by the SciFY team for companies and professionals.
Searching for New Clients: He talked about Contact Harvester, an informational tool that, upon completion, will allow us to expand our professional network easily and quickly. The user searches for potential customers with keywords (or simply points to some potential customer sites!), and Contact Harvester provides a detailed list of potential customers with their contact information, social networks, etc. See the demo version here: http://go.scify.gr/contact-harvester
Automatic Comment Analysis: Finally, he presented Open Comments Analyzer, which allows automatic and fast analysis of comments from multiple languages. It’s a valuable tool for market research and public relations firms, customer service departments, media, etc. See the demo version here: go.scify.gr/comments-analyzer

Grow Greek Tourism Online is a Google initiative aiming to strengthen the digital skills of tourism professionals throughout Greece and train them in online tools. The event was held with the support of Google, the Ministry of Tourism, ΕΟΤ, and SΕΤΕ.

A big thank you to Stelios Douraki, INNOVATHENS, and all our friends who attended and participated in the seminar, asking interesting questions and once again contributing to the realization of our vision for the free diffusion of knowledge!

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